But with so many different social media platforms available, it can be tough to know which ones are right for your real estate social network. Here are the top 16 platforms to consider for your real estate social network in 2023.
16 Best Social Media Platforms for Real Estate
- YouTube
- TikTok
- Snapchat
- Clubhouse
- NextDoor
- BiggerPockets
- ActiveRain
- Houzz
- LoopNet
- RealScout
- Commercial Real Estate Exchange (CREXi)
1. Facebook
Facebook is still the most popular social media platform in the world, with over 2 billion active users. This makes it a great platform for reaching a wide audience with your real estate content.
You can use Facebook to create a business page, join relevant groups, and share posts about your listings, the real estate market, and other industry news and insights.
2. Instagram
Instagram is a highly visual platform, making it ideal for showcasing properties. You can use Instagram to post photos and videos of your listings, as well as behind-the-scenes content about your work and your team.
Instagram is also a great way to connect with other real estate professionals and build relationships with potential clients.
3. YouTube
YouTube is the second most popular website in the world, and it's a great platform for sharing video content about real estate.
You can use YouTube to create videos about your listings, the real estate market, and other industry topics. You can also use YouTube to host live Q&A sessions and virtual open houses.
4. LinkedIn
LinkedIn is a professional networking platform, but it can also be a valuable tool for real estate professionals. You can use LinkedIn to connect with other real estate professionals, share industry news and insights, and promote your listings. You can also use LinkedIn to publish articles and blog posts about real estate.
5. TikTok
TikTok is a short-form video platform that's quickly becoming popular among real estate professionals. You can use TikTok to create engaging and informative videos about your listings, the real estate market, and other industry topics.
TikTok is a great way to reach a younger audience, and it's a fun and creative way to promote your business.
6. Twitter
Twitter is a microblogging platform that's great for sharing short updates about your listings, the real estate market, and other industry news and insights. You can also use Twitter to engage with potential clients and other real estate professionals.
7. Pinterest
Pinterest is a visual discovery platform that's popular among homebuyers and homeowners. You can use Pinterest to create boards with photos and videos of your listings, as well as other real estate-related content. Pinterest is a great way to reach potential clients who are actively looking for homes.
8. Snapchat
Snapchat is a messaging app that's known for its disappearing messages. However, Snapchat also has a public platform where you can share stories and snaps with your followers.
You can use Snapchat to share behind-the-scenes content about your work and your team, as well as sneak peeks of your listings. Snapchat is a great way to connect with a younger audience and build relationships with potential clients.
9. Clubhouse
Clubhouse is a live audio platform where you can host and participate in rooms on various topics. You can use Clubhouse to host rooms about the real estate market, home buying and selling tips, and other industry topics. Clubhouse is a great way to share your expertise and build relationships with potential clients.
10. Nextdoor
Nextdoor is a social networking platform for neighborhoods. You can use Nextdoor to connect with potential clients in your local area. You can also use Nextdoor to share information about your listings, as well as other real estate-related content.
11. BiggerPockets
BiggerPockets is a niche platform tailored to real estate investors and enthusiasts. It offers forums, articles, podcasts, and a marketplace to connect with like-minded individuals.
Whether you're a novice investor or a seasoned pro, BiggerPockets is a valuable platform for networking and accessing educational resources.
12. ActiveRain
ActiveRain is a community for real estate professionals, including agents, brokers, and lenders. It provides a platform for sharing blog posts, connecting with peers, and gaining industry knowledge.
ActiveRain's blogging feature allows you to establish authority and connect with potential clients through informative content.
13. Houzz
Houzz is a platform primarily focused on interior design and home improvement. However, it's also a valuable resource for real estate professionals, especially those in the residential sector.
It allows you to showcase property listings, collaborate with architects and designers, and connect with homeowners seeking real estate services.
14. LoopNet
LoopNet is a commercial real estate marketplace that caters to investors, brokers, and property managers. It offers tools to list and search for commercial properties, as well as a platform for networking and deal-making within the commercial real estate sector.
15. RealScout
RealScout is a platform designed to streamline communication between real estate agents and their clients. It offers collaborative search features that enable agents and buyers to work together seamlessly. RealScout also includes analytics tools to help agents better understand their clients' preferences.
16. Commercial Real Estate Exchange (CREXi)
CREXi is a digital marketplace for commercial real estate transactions. It connects buyers, sellers, and brokers in the commercial property sector, facilitating networking and deal discovery. Whether you're looking to list a property or find potential investment opportunities, CREXi is a valuable platform.
Best Platforms For Real Estate Social Networking FAQs
What Social Media Platform Do Realtors Use The Most?
The social media platform that realtors use the most is Facebook. According to the National Association of Realtors, 89% of real estate agents use Facebook for their business.
What Is The Most Popular Site For Real Estate?
The most popular site for real estate is Zillow. Zillow is a real estate website that allows users to search for homes for sale and rent, as well as view estimated home values. Zillow also provides users with information about the real estate market, such as recent sales data and trends.
Top Platforms For Your Real Estate Social Network Bottom Line
When choosing which social media platforms to use for your real estate social network, it's important to consider your target audience and your goals. If you're trying to reach a wide audience, Facebook and Instagram are good options.
If you're trying to reach other real estate professionals, LinkedIn is a good option. And if you're trying to reach a younger audience, TikTok and Snapchat are good options.