With over 90% of consumers starting their home search online having a great website is imperative. Your website is not just a place where clients can browse your exclusive listings or search for homes via an IDX listing feed, but also a representation of your brand. That means it’s essential to have a well-designed website that looks good and is also optimized for mobile devices.
You can also include various useful tools and features on your website, such as a mortgage calculator and a closing cost calculator.
One of the best ways to get visitors to your website is by starting a blog. An optimized blog with good SEO can be the foundational piece of your content marketing, bringing in hundreds or even thousands of organic visitors to your website each month.
Leverage your experience and knowledge of the local market to publish unique articles that provide insight and showcase your expertise. Some topics you can write about include the current state of the real estate market, tips for buyers and sellers, neighborhood guides, or local news and events.
Paid marketing is a great way to reach buyers and sellers quickly and effectively. While pay-per-click campaigns can get pricey real fast, the return on investment can be incredible.
In terms of pricing, Facebook and Instagram ads are a great way to reach thousands of people for a relatively low cost, but keep in mind that there’s less targeting involved than Google, so conversion rates will typically be lower. If you find the right keywords to target, Google PPC is one of the best real estate marketing strategies out there. Just spend some time thinking about what will convert best. That could mean going after high-value keywords like “penthouses for sale” or “mansions for sale” or going after keywords that can lead prospects to a funnel page with higher conversion rates, such as “seller closing costs” or “home value estimator.”
With more and more home buyers making offers and buying properties before seeing them in person, real estate video is a more important marketing tool than ever. Video walkthroughs are a great way to introduce yourself to potential clients by showing a bit of your personality while also wowing them with a sleek and professional-looking video. Just don’t skimp on production or editing costs. A well-produced real estate video is marketing gold so spending a few extra bucks is well worth it in the long run.
One of the best ways to stand out from other realtors is to provide potential clients with valuable information that highlights your expertise, and publishing an ebook is a great way to do that. While you can write an ebook on various topics, one of the best is a guide on how to buy your first home. You can thoroughly walk first-time homebuyers through every step of the process, from deciding on what type of home is best for them, to securing a mortgage, to the real estate closing.
An ebook can be an invaluable resource for a homebuyer and can help them better prepare to purchase a home. It’s also a resource that can be shared quite easily, so don’t be surprised if your clients send it out to their friends and family that may also be considering purchasing a home. To make sure your ebook looks great use a tool like Crello, which offers dozens of ebook designs for you to choose from.
A great way to stay in touch with potential clients is by creating a newsletter. You can email them updates on the real estate market and local news, as well as information on your new and recently sold listings.
We’d recommend sending the newsletter out every 4-8 weeks so that your clients don’t feel bombarded with news.
You’ll also want to create a call to action on your website where users can register for the newsletter.
One of the best ways to meet potential clients is to attend events and introduce yourself to members of the community. To reach even more people consider sponsoring local events. By becoming an event sponsor you can easily distribute flyers and business cards or even have a sponsor table set up.
Buying or selling a home is a major financial decision for most people, and they’ll want to work with a professional they can trust. That’s why it’s vital to have amazing testimonials from past clients. Great reviews can play a major role in your marketing and brand. Besides publishing them on your website, you should ask clients to review you on Zillow, Yelp, Google my business, and other relevant websites.
Word of mouth marketing is a potent tool, and you should do everything you can to make it part of your real estate marketing strategy. Keep in touch with your past clients by checking in and sending them email updates every so often, and remind them that you’d be more than happy to help anyone they refer to you with their real estate needs.
At the end of the day, a comprehensive real estate marketing strategy will include a mix of online and offline efforts. But don’t get overwhelmed- you can start small and put an emphasis on whatever your strong suit is. If you’re tech-savvy, that might mean marketing your real estate business online via a website and blog. But if you’re more of a social butterfly, you can focus your efforts on networking and finding clients through word of mouth.