Moving to San Francisco 

By PropertyClub Team
Sep 19th 2023
Offering some of the most unbelievable views, entertainment, and job opportunities, life in the iconic city of San Francisco is an experience like no other. From its world-renowned tech industry to its rich arts scene, there’s something for everyone in the city by the Bay. In this guide, we explore the music, people, job market, sports, food, cost of living, festivals, outdoor adventures, education, and nightlife that make San Francisco, or SF for short, a one-of-a-kind destination.

hash-markLiving in San Francisco: What to Know


San Francisco has a rich musical history and continues to be a hub for live music. With venues of all sizes, from small clubs to large arenas, you can see live performances from artists in every genre. The city is also home to several world-class orchestras and opera companies. The Mission District vibrates with Latin beats, while North Beach sways to jazz rhythms. Whether classical, electronic, rap, jazz, country, or underground punk is your thing, you can find your groove in this musical city.

Some of the greatest music festivals in the country are held in San Francisco, including:

  • Outside Lands 
  • Treasure Island Music Festival
  • Hardly Strictly Bluegrass Festival

Some of the best venues for live music in San Francisco include:

  • The Fillmore
  • Great American Music Hall

The People 

Living in San Francisco, you’ll encounter a mosaic of cultures, beliefs, and lifestyles across a variety of human experiences. Acceptance and tolerance are core values, fostering a sense of belonging for all. The progressive spirit extends to support for LGBTQ+ communities and various advocacy groups. Prepare to meet people from all walks of life, each contributing to the unique vibrancy that defines San Francisco. San Franciscans are friendly, welcoming, and known for being passionate about their city and their beliefs.

The largest ethnic groups in San Francisco are:

  • 51% White
  • 37% Asian
  • 6% Black or African American

Growing Job Market 

Known as the tech capital of the world, San Francisco boasts a booming job market. There are also many opportunities in other fields, such as finance, healthcare, education, and the arts. Startups flourish in neighborhoods like SoMa, while the Financial District houses multinational corporations. With a strong emphasis on innovation, San Francisco provides a fertile ground for career growth and entrepreneurial ventures. The unemployment rate in San Francisco is low, and salaries are generally high. 

Large tech companies based in San Francisco include: 

  • Google
  • Apple
  • Facebook/Meta
  • Salesforce
  • Twitter
  • Adobe
  • Intel


San Francisco is a major sports city, and residents rally behind their beloved teams. The electric atmosphere at Oracle Park during a Giants game is an unbeatable experience for any sports fan. The commitment to sports goes beyond professional leagues, with ample opportunities for amateur and recreational athletes, including hiking, biking, and water sports. There are also many college sports teams in the area, including the Stanford Cardinal football team and the California Golden Bears of UC Berkeley.

Professional sports teams based in SF include:

  • San Francisco Giants (MLB)
  • San Francisco 49ers (NFL)
  • Golden State Warriors (NBA)


San Francisco’s culinary scene is a gastronomic treasure trove. From the world-class seafood at Fisherman’s Wharf to the vibrant flavors of Chinatown and the emphasis on farm-to-table dining, local eateries offer a mouthwatering array of options to suit every palate. The Mission District is a foodie’s paradise with its trendy eateries, while the Ferry Building Marketplace hosts artisanal food vendors selling everything from fresh produce to prepared meals. Don’t forget to sample the iconic clam chowder in a sourdough bread bowl, a delicious and quintessentially San Franciscan experience.

Some of the best food festivals in San Francisco include:

  • San Francisco Street Food Festival
  • Eat Drink SF
  • Bay Area Dumpling Festival
  • San Francisco Cheese Fest

Cost of Living in San Francisco

Because San Francisco boasts some of the best sports, music, food, and gorgeous year-round views and weather, it’s not surprising the cost of living is considerably high. Housing, dining, entertainment, and healthcare are more expensive in SF than in other areas. Plentiful high-quality jobs and an average salary over double the national average help offset those costs. Also, some neighborhoods are more affordable than others, and residents can utilize the city’s walkability and public transportation.

Some of the more affordable areas in San Francisco include:

  • Bernal Heights
  • Excelsior
  • Noe Valley
  • Outer Richmond
  • Outer Sunset

Festivals / Events 

SF’s event calendar is overflowing with festivals and gatherings celebrating its vibrant culture. Whether you’re into art, music, or cultural celebrations, you’ll find a festival that resonates. The city also hosts numerous street fairs with live music, local art, craft beer, family entertainment, and a variety of foods. San Francisco Pride is the world’s largest LGBTQ+ gathering, drawing millions of visitors from around the globe each year.

Some of the best festivals and events include:

  • San Francisco Pride
  • Outside Lands Music Festival
  • Chinatown Autumn Moon Festival
  • Fleet Week
  • Hardly Strictly Bluegrass
  • Ghirardelli Chocolate Festival

Outdoor Adventures 

San Francisco has many opportunities for outdoor recreation like hiking, biking, fishing, and kayaking. Located just north of San Francisco across the Golden Gate Bridge, the Marin Headlands offer breathtaking views of the Golden Gate Bridge, while Muir Woods beckons with its towering redwoods. Nearby Napa Valley is a haven for wine lovers, and Yosemite National Park is a short drive away. Visit the San Francisco Zoo or take a ferry to Alcatraz Island or Angel Island State Park, the largest natural island in the San Francisco Bay, for a day of exploration. 

Famous sights and attractions include:

  • Golden Gate Bridge
  • Golden Gate Park
  • Fisherman’s Wharf
  • Alcatraz Island
  • Coit Tower
  • Ferry Building


The Bay Area has one of the highest levels of educational attainment in the United States, far exceeding the national average. For families or those seeking to further their education, San Francisco boasts reputable public and private schools, along with world-class universities like UC San Francisco and Stanford. The diverse culture extends to educational institutions, providing students with a rich learning environment. San Francisco has launched initiatives for education equality aimed at providing the same resources to all students. With a focus on innovation and academic excellence, San Francisco is a hub for lifelong learners.

San Francisco also boasts prominent museums such as:

  • San Francisco Museum of Modern Art
  • de Young Museum
  • Walt Disney Family Museum
  • Cable Car Museum
  • Asian Art Museum 
  • California Academy of Sciences
  • Exploratorium

The Nightlife 

Many people who move to San Francisco do so in large part due to its incredible nightlife. Bars and clubs in SF cater to a wide range of tastes. North Beach has historic speakeasies, and SoMa (South of Market) has trendy rooftop bars with fabulous views. The Castro district is renowned for its LGBTQ+ nightlife, while the Mission offers a mix of dive bars and upscale lounges. Live music venues and dance clubs keep the rhythm alive well into the night, ensuring there’s never a dull moment in SF’s after-dark scene.

Some of the most popular nightclubs include:

  • Temple Nightclub
  • Public Works
  • Monarch
  • Audio Nightclub

Some of the most popular bars include:

  • Blush! Wine Bar
  • 3910 Lounge
  • Heartwood
  • The Lark
  • Greens Sports Bar

hash-markMoving to San Francisco Bottom Line 

With its diverse culture, thriving job market, and a wealth of recreational and cultural offerings, the city by the Bay is a great place to live, work, and raise a family and welcomes newcomers with open arms. While the cost of living may be a consideration, the opportunities for personal and professional growth are boundless. From the iconic Golden Gate Bridge to the pulsating nightlife, San Francisco offers a tapestry of experiences that will leave a lasting impression on anyone fortunate enough to call it home.